An imagefilm is a film about a company, an institution, a service or a product, with the aim to put this in proper perspective. Those kind of videoproductions trace clearly the purpose of making advertising.
Corporate video are not independent videoproductions, but are paid by the company. Nevertheless, the director has a great scope for creativity in the design of those kindo of videoproduction / filmproductions. Although because the client can be very generous with the budget of an imagefilm. Well, the film image is the face of the company or institution!
With the digitization of videoproduction and the upcomming of video platforms and low cost flat screens in recent times the tendency is observed that small businesses with a smal or no budget let produce corporate videos by amateurs. These are then shown as Webmovie or business.